Michael Yost

Creative Director Digital Media EducatorMarketing Strategist

With nearly 20 years of experience in digital media, marketing strategy, and creative direction, I’ve built a career at the intersection of design, education, and technology. As a Creative Director, I’ve developed high-impact branding, UX/UI, and digital marketing campaigns that drive engagement and business growth. Simultaneously, my role as a Professor has allowed me to develop courses, train faculty, and implement AI-driven learning solutions that enhance educational experiences.

My Resume

Portfolio (Coming Soon)

Blog

What I Can Do

Branding & Design

Logos, identity systems, and marketing materials that build recognition and trust. Whether launching a new brand or refining an existing one, I create visuals that leave a lasting impact.

Web Design & UI/UX

Custom websites designed for both aesthetics and functionality. I focus on user experience, accessibility, and conversion optimization to ensure a seamless digital presence.

Digital Marketing & SEO

SEO strategies, content marketing, paid ads, and social media campaigns that increase visibility, generate leads, and improve brand awareness.

Creative Direction & Consulting

Helping businesses refine their messaging, strengthen their visual identity, and develop long-term strategies that align with their goals. From marketing strategy to team training, I offer expert guidance to elevate brands.

Course & Training Development

I design and develop engaging courses for online, hybrid, and in-person learning, integrating AI-powered training modules to enhance learning outcomes. With expertise in LMS platforms like Canvas and Blackboard, I create interactive learning experiences that improve engagement and retention.

Technical Skills

Design Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, Affinity

AI-Powered Tools

ChatGPT, Gemini, Adobe Sensei, MidJourney, Leonardo, Runway

Web Development

HTML, CSS, JavaScript, Bootstrap, jQuery, SQL

SEO and Analytics

Google Analytics, SEMrush, Hotjar, Tableau

CRM Platforms

Salesforce, HubSpot, SugarCRM, Marketo, Act-On

Marketing Platforms

Google Ads, Facebook Ads, LinkedIn Campaign Manager

E-Learning & Training Development

Canvas & Blackboard

Certifications

Google Digital Marketing & E-commerce Professional
Google Data Analytics
Google UX Design
HubSpot Content Marketing
Yoast SEO
Semrush SEO Fundamentals
Canva Teaching Essentails

Creative Portfolio

A collection of my work spanning branding, digital marketing, instructional design, and UX-focused content strategy. Each project showcases my ability to blend creativity, data-driven strategy, and user experience to drive engagement and measurable results. Each project reflects my commitment to innovation, strategic impact, and audience engagement—whether in marketing, education, or digital media. Explore my work below.

Branding & Visual Design: Logos, identity systems, and multi-platform creative assets designed to establish strong brand recognition.
Marketing & SEO Case Studies: Data-backed campaigns that have increased engagement, lead generation, and conversion rates through strategic branding, content marketing, and paid media.
Instructional Design & E-Learning: Course development, AI-integrated training modules, and faculty workshops built for Canvas and Blackboard, optimizing online and hybrid learning experiences.

UX & Web Strategy: Website design, UX optimization, and conversion-focused digital experiences that improve accessibility and user engagement.

Coming Soon

Work Experience

Program Director & Professor - Digital Media & Graphic Design

San Jacinto College - Houston, TX

August 2016 - Present

My experience at San Jacinto College has strengthened my expertise in leadership, instructional design, and curriculum development. I’ve redesigned programs to align with industry demands, developed AI-integrated training modules, and led faculty training initiatives to enhance digital learning. Beyond education, I bring real-world marketing, design, and strategy experience, allowing me to create engaging learning experiences, drive program growth, and develop talent for both academic and professional settings. This fusion of education, technology, and creative strategy enables me to deliver impactful content and innovative solutions in learning and development.

I Creative Director & Marketing Consultant

Yost Creative Solutions - Houston, TX

May 2005 - Present

My work as a creative director and marketing strategist has refined my ability to develop branding, digital marketing strategies, and high-impact content solutions. Collaborating with clients across tech, healthcare, and B2B industries, I’ve led rebranding initiatives, SEO-driven campaigns, and UX-focused design projects that have increased digital engagement, lead generation, and conversion rates. This experience has strengthened my ability to blend creativity with strategy, crafting data-driven marketing solutions that enhance brand visibility, audience engagement, and long-term business growth.

Creative Director & Digital Marketing Manager

Solid System CAD Services - Houston, TX

June 2015 to December 2018

I developed branding, marketing strategies, and digital campaigns that increased visibility and engagement. I led website design, content strategy, and performance analytics, driving measurable growth in online traffic and conversions. This experience refined my ability to create compelling brand narratives, optimize digital marketing efforts, and execute data-driven design strategies that deliver results.

Web Marketing Lead & Graphic Designer

CMC Construction Services - Houston, TX

December 2011 - June 2015

I directed social media strategies, achieving a significant increase in followers and enhancing brand engagement. I optimized PPC campaigns, reducing costs and boosting website traffic. Additionally, I created newsletters and blog content to highlight business practices and projects, strengthening client and employee relationships. This role honed my skills in digital marketing, content creation, and brand development, enabling me to drive measurable growth and foster strong connections with diverse audiences.

Education

Master of Arts: Digital Media Studies University of Houston - Clear Lake

My background in digital media strengthens my expertise in design, marketing, and technology. It enhances my ability to analyze trends, craft engaging content, and develop strategic digital solutions. This advanced knowledge helps me bridge creative vision with data-driven strategy, making me more effective in both industry and education.

Bachelor of Arts: History - University of Houston - Clear Lake

My background in history sharpens my research, analytical, and storytelling skills. It helps me understand audience perspectives, craft compelling narratives, and approach problem-solving with a strategic mindset. This ability to connect ideas and communicate effectively strengthens my work in design, marketing, and education.

Testimonials

Kim Flood Omni Media Partners

Amy Lewandowski AmyInTime Photography

Brent Anderson B. Anderson Consulting

I can’t say enough wonderful things about working with Michael on the development of our website. He was able to bring the essence of our company to life, by creating a website format that was a true match to both the personality of our business and our potential clients. Michael was extremely resourceful, creative, patient and easy to communicate with. He was committed to the success of this project, meeting every deadline that was set, running with ideas with minimal direction from our team, and sharing important feedback and expertise to help ensure the website was successful in every capacity.

Mike made building my website absolutely painless! I gave him my design ideas and content, and he exceeded every expectation I had! I am already telling all my friends and colleagues to contact him if and when they need any web design done!

Mike is both a strategic thinker and a natural creative professional. His research-driven approach to design ensures every project is audience-focused and tactically effective. He asks the right questions—"What's the objective? What's the strategy?"—to align creativity with purpose. His rare blend of design, programming, UX, and marketing expertise makes him an invaluable asset. Additionally, his SEO knowledge and analytic skills enhance marketing decision-making. A true team player, Mike’s dedication to excellence makes him someone I look forward to working with for years to come.

Let’s Build Something Amazing

Ready to Elevate Your Brand? Let’s Talk.

I’m available for branding projects, web design, marketing strategy, and consulting. Whether you need a fresh identity, an optimized website, or a results-driven digital campaign, let’s make it happen. Based in Houston, TX | Available for Remote & In-Person Projects

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